DASA Ambassador Responsibilities and Code of Conduct

DASA Ambassador Responsibilities

  • Ambassadors actively represent DASA in their own local community by participating in forums, events and DevOps and Agile community initiatives.
  • Ambassadors participate in monthly calls with the DASA Ambassador program manager to discuss the plan created by the Ambassador for the coming month(s) and evaluate past activities.
  • Ambassadors are expected to participate in quarterly virtual DASA Ambassador meetups, with no more than one unexcused absence in a year.
  • DASA Ambassadors actively participate in and contribute to at least one DASA activity group.
    • DASA Ambassador Onboarding Working Group – This group is responsible for the onboarding of new Ambassadors once appointed. They team up with new Ambassadors as ‘buddies’ and support Ambassadors during their initial period.
    • DASA Engagement Committee – This group is responsible for organizing quarterly Ambassador meetups, virtual or physical, with the objective to share best practices between Ambassadors and improve the overall Ambassador program.
    • DASA Events Committee – Ambassadors participating in this group are involved in local and regional DevOps and Agile events. They actively reach out to relevant conferences and events to secure a speaking slot and speak about DASA best practices. Within the group they coordinate their activities.
    • DASA Social Media Committee – Ambassadors participating in the social media committee are contributing to the DASA social media channels in their own language and region as well as internationally.

DASA Code of Conduct

The Ambassador Code of Conduct drives the engagement of Ambassadors in the community. Ambassadors live up to and adhere to the following Code of Conduct:


  • Be considerate. Our work will be used by other people, and we in turn will depend on the work of others.
  • Communicate wisely. When communicating, it’s important to recognize that your words have an effect on the people reading them. Do not include obscene content or act inappropriately.
  • Don’t sell your own services or your own organization. We want you to succeed in your own profession, but when you are representing DASA we would like you to live up to DASA’s mantra of open, collaborative, and neutral. DASA Ambassadors need to be respectful and communicate in a professional way.
  • Balance your approach. Don’t overdo postings to social media, spamming or your engagement with the community.
  • Be respectful. Not everyone may have the same opinion about DASA or the DevOps or Agile domain, but at all times treat the community with respect.
  • Speak only for yourself when you are asked for your opinion while serving as an Ambassador, and make it clear that it is your personal opinion and not that of DASA.
  • Do not engage in talking negatively about competitive DevOps programs or organizations in the market – It is okay to compare and contrast differences but not to engage in negative discussions.

Representing DASA

  • Keep DASA information confidential that is not shared with the public yet, but openly share, disseminate and distribute DASA thought leadership and content in the manner DASA expects it to be shared.
  • Act and speak professionally in a manner that reflects positively on DASA.
  • Do not make any inaccurate or deceptive statements about DASA, it’s products or services.
  • Respect DASA’s trademarks and follow DASA’s trademark policy.
  • Make sure that when you are using DASA thought leadership or marketing materials that they are up to date and are the latest version.
  • Properly present your role as a DASA Ambassador on LinkedIn or other social media and do not present yourself as a DASA employee or DASA Partner.
  • Avoid a conflict of interest at all cost between your professional day job and your role as the Ambassador. When speaking with competitive organizations be clear you act on behalf of the DASA community and not only for your own company goals.