Vulnerability of Culture
She said it was to find “Vulnerability of Culture”. Corporate culture sometimes prevents the opening of a new era. It is very important to change the corporate culture without fear of digitized business and new customer relationships.
She is a new employee assigned to my workplace this year. To tell the truth, I told her to read the DASA materials and write a report, and part of the report is a passage introduced at the beginning. To be more precise, she wrote the following:
I think that change in corporate culture that is not afraid of digitized business and new customer relationships is very important. In other words, corporate culture may block digital transformation. It is necessary to work on a step-by-step change in corporate culture, such as building a cross-functional independent team proposed by DASA. We cannot see the form of corporate culture. That’s why we need to search and deal with “Vulnerability of Culture”. Through this activity, we will be able to provide new value that customers have never seen before.
I was very surprised to read her report, because I thought she had a very good understanding of the essence of an enterprise. I was also impressed by her use of the term “Vulnerability of Culture”.
She seemed strongly aware of “the problem of silos”. Why can’t companies understand? She can understand even 180 days after joining the company. No, they know.
“The problem of silos” will become apparent when you try to do something different from before. The wall will block your way if you try to move forward. However, people who are comfortable in the silo will actively use the wall. Therefore, silos are firewalls that are not attacked by other organizations and are boundaries that show their habitat. There was an era when such a silo was working well. However, that era is about to end.
Considering “For the customers”, each person thinks according to their role, therefore there is no single answer. A truly customer-centric business will always converge to the customer’s value, even with many heated discussions. If “For the customers” is a fake, and if you want to produce results for your organization, your boss, or yourself, results won’t converge to the customer’s value.
She has not yet faced such a fake. Also, she has no experience of changing people’s stubborn thoughts; still, she will be a good culture leader at our company in near future.